Our Mission


To raise awareness about white privilege in our community, provide resources for understanding and action, and facilitate dialogue and partnership that result in fundamental, systemic change towards racial justice.


An evolved community free of individual, systemic and institutionalized racism.


The Un-Fair Campaign was created to bring this mission and vision into reality in our community. In spring/summer 2011, partner organizations were recruited to support the campaign and ensure community-wide action to address institutional racism.

In October 2011, the first phase of the campaign was implemented when partners received printed material and began white privilege conversations and workshops within their organizations. At the same time, this website was launched to provide resources to help both individuals and organizations in their efforts to:

See It
Know It
Stop It

Phase II of the campaign will begin in early 2012 and will include:

A broad community awareness marketing campaign
Train-the-trainer workshops and seminars
Community dialogues
Major speakers on issues related to racism and white privilege
Curriculum development
Community reading programs

People of color experience incidents of racism every day, and they have long asked “when will white people in our community stand up and speak out about racism?”  This campaign is part of a response to that question.  Racial justice will never be achieved until we as white people address white privilege and work to change it.

Many groups and organizations in the community are working hard to end racism.  We hope this campaign, through strong and committed partnerships, will create a large and vocal voice that moves people to action.

Partners have come together to begin to transform our own organizations and ourselves with the hope that it will transform our community.

This campaign is called the Un-Fair campaign because we feel it is unfair that some of the members of our community have privileges that are unearned just because of the color of their skin and others face barriers, discrimination and disadvantages because of the color of their skin.  That’s unfair.  We believe that an important part of creating a community that is equitable for all of us means looking at how those of us who are over advantaged can begin to change ourselves and the institutions and systems in our community that perpetuate white privilege.

It is hard to see racism when we are white because the systems and institutions are set up to look like us and advantage us.  It is hard to see racism when we are white because we live in a monoculture based on white northern European values, beliefs, practices and culture.  We are ‘normal’.

Challenging the white monoculture and its systems and institutions, and the privileges it creates for whites, is a necessary step in eliminating racism.  Building a multi-cultural community that is fair and just for everyone requires us to do this work.